Video ‘Kony’ 2012 - 99 million views online, about the african warlord Joseph Kony.
Got a lot of criticism for ‘Kony’ due to the feeling of it not being objective and for it being filled with Propaganda.
Makes videos from found footage and audio.
Post-cinematic - contemporary cubism.
Themes of identity and self empowerment (A common future).
Narrative trying to link the protagonist to others.
Clickbait - “if you can watch this…”.
Audience pressure to conform to an emotional response.

- Idea of emotion - if it’s possible to be happy or sad in such a condensed space (X-Factor Crowd.
- Now focusing on music.
- EDM - soundtrack to a lifestyle ‘Nowism’
- Cinema - characters are familiar (DC/Marvel): do we feel more comfortable?
- Digital Maximalism - appears everywhere now even in advertising.
- Easier to sell the lifestyle than the product.
- Everything is competing for our attention.
- Ideas get cultured into the mainstream much faster.
- ‘Health Goth’ - microgenre.
- ‘Seapunk’ - micro-trend in fashion (1990’s influenced).
- ‘Eternal September’ - very distopian, the sad reality we live in, “New way of being alone together”.Mesmerising but also flooded with visual information.
- Appropriation - pre-existing material used for our own purpose.
- Authorship/collaboration - who owns it really?
- Mainstream culture - MEME’s etc.
- “It already exists to it must have value” - his philosophy on using existing material to create his work.
Question: With the over use of cinematic glossy imagery, do you think as an artist you are pressured to produce this type of work?
Answer:
Not personally.
Many contemporary artists with access to this advanced technology are doing really well.
Don’t think I would want to make that type of work, would it have the same impact if I filmed it myself and didn't use found imagery?
http://www.thomasyeomans.com/work.html